December 1, 2022
Update
Apple turns (red) to increase visibility for World AIDS Day
Apple customers have provided care and support services to more than 11 million people living with HIV/AIDS
For the past 16 years, Apple and its customers have been part of the global fight to end AIDS. Apple’s partnership with (RED) supports global funding that provides access to health services to millions of individuals in the communities most in need in sub-Saharan Africa – including critical jobs in rural communities and support for pregnant women and their families. Over the past three years, the funds have also been used to reduce the impact of COVID-19 on these communities.
Since 2006, a quarter of a billion dollars in Apple-supported grants have helped provide care and support services to more than 11 million people and helped distribute more than 197 million HIV tests. Apple’s support has helped more than 5 million HIV-positive mothers prevent transmission of the virus to their children.
Funding also includes support for social workers like Mama Esther, who provide their communities with compassion, care and access to treatment. More than 15 years later, she was gone Come on to do Come on (House to House) In the Maasai community in Tanzania, providing home health services, encouraging people to visit the local clinic and helping pregnant women access antenatal and delivery care. Mama Esther is able to do this important work in her rural community because she receives a monthly stipend from the Global Fund.
During a social visit, Mama Esther met Nima, who was pregnant. Uncle Esther encouraged her to get tested for HIV at the Mto wa Mbu Community Clinic, where Neema discovered she was positive for the virus. Fortunately, Neema started antiretroviral treatment immediately – and shortly after, she gave birth to an HIV-free baby.
Neema’s story is an example of the care and support Apple’s customers have implemented.
In honor of World AIDS Day, Apple is offering new ways for customers to continue to support the Global Fund, raise awareness and learn more about the fight to end HIV/AIDS.
Select this holiday season (red).
The iPhone 14, iPhone 14 Plus, iPhone SE and Apple Watch Series 8 have a great selection of (PRODUCT)Red products available this holiday season.
A variety of (product) red accessories are available, including a silicone case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as Apple Watch Sport Loop, Sport Band and Braided Solo Loop bands. A portion of the proceeds from every (Product)Red purchase goes to the Global Fund to Fight AIDS and (RED)Mitigate the Impact of COVID-19.
Apple Watch users can show support by selecting seven Apple Watch faces in red to download from apple.com/product-red.1 Once downloaded, users can create awareness by sharing these faces with other Apple Watch users.
Raises vision
To increase visibility for World AIDS Day, Apple continues to use its platform and services to help end HIV/AIDS and create opportunities for its customers to learn more.
Around the world, hundreds of Apple Store locations will mark the day with new window and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
In the App Store, customers can learn more about Preppy, an app that helps people living with HIV maintain full and happy relationships by making it easy to track PrEP (or Pre-Exposure Prophylaxis). By taking PrEP on a daily or occasional basis, users can prevent infection, and the app can help them track PrEP intake, enter PrEP tests, add information to a calendar, and save test results.
In the United States, Apple Books has curated collections of books and audiobooks, including stories about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a compelling collection of shows and movies on the Watch Now tab that shed light on the human cost of the HIV/AIDS epidemic. Apple Music has a special selection of concerts, radio episodes and more.
- Requires iOS 16 or later and Apple Watch Series 4 or later with watchOS 9 or later.
Press Contacts
Ashawna Collins
Apple
(408) 974-1310
Apple Media Helpline
(408) 974-2042
