Banyan Tree brings Veya brand to Phuket

PHUKET, September 22, 2022: Banyan Tree Group, one of the leading independent hospitality groups, has launched a brand extension with its first wellness-centric resort, Banyan Tree Veya Phuket.

Derived from the root of the word “weave”, Veya is aware that well-being is a lifelong journey and that every path is different. This inspired the resort brand to curate personalized and tailored experiences for guests, built on Banyan Tree’s proprietary Eight Pillars of Wellbeing; Sleep and Rest, Nutritional Awareness, Bonding and Connection, Physical Vitality, Cultivation of the Mind, Learning and Development, and Harmony with Nature and Sustainable Practices.

“With our hyper-stimulated modern life, our nervous system can’t really relax and therefore rest; Chronic stress undermines our natural immunity and ability to recover. Our #OwnYourPresence ethos guides our mission to inspire people to journey within and become aware of how their daily actions, thoughts and emotions interact with their physical being,” said Ho Ren Yung, Senior Vice President, Brand and Commercial of the Banyan Tree Group.

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Banyan Tree Veya marked its debut with the recent opening of Banyan Tree Veya Phuket and planned resorts in Vabbinfaru, Maldives and Ilha Caldeira, Mozambique.

Banyan Tree Veya Phuket is a 23 villa resort offering a tranquil enclave in Laguna Phuket, a unique and tranquil location within Banyan Tree Phuket Resort and within walking distance to Bangtao Beach.

Veya guests have exclusive access to a Wellbeing Center featuring Thailand’s first White Room for sensory detox and meditative practice and a traditional herbal farm pharmacy workshop with options for spa, private classes, restaurants and retail products. A travel reflection consultation is offered prior to departure, followed by personalized programs and lifestyle practices to continue their journey to well-being in daily life.

Feel-good experience in three steps

The journey at Veya is led by certified multidisciplinary wellness hosts, certified and trained in Eastern medicine, naturopathy and coaching, around a three-step protocol of awareness, discovery and nourishment.

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Prior to arrival, guests have a private consultation with the wellness hosts to determine their needs and priorities. After evaluating the brand’s codified wellbeing approach, a personalized itinerary is created, aligned with needs and priorities, and focused on embodiment therapies and somatic practices that allow guests to center their mind and body.

Mindfulness practices at Veya include classes like Ocean Breath and Conscious Grounding, which aim to increase sensory awareness through breathwork, sound therapy, and guided imagery meditation techniques in natural settings. Somatic movement consists of intuitive forms of dance, yoga and classes such as balance and stability that focus on experiencing movement internally to release chronic patterns of tension and calm the nervous system. During zero gravity, a new set of signature therapies, exclusive to Veya, combines rehabilitative levitation with body stretching massage techniques and meditative sound therapy for a restorative sensory experience. Lifestyle Learning is a series of workshops introducing wellbeing rituals into daily life, including creative therapies, integrative nutrition and courses such as Positive Resilience, to help guests bring the retreat experience home.

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A stay at Banyan Tree Veya includes accommodation in the Veya Pool Villas, well designed for rest and relaxation, a private pre-arrival wellbeing assessment with mapping and advice, a bespoke wellness itinerary from the curated group wellness activity calendar , daily rituals and much more mindful practices. Flexible Veya credits allow guests to select preferred private sessions, spa treatments, retail and outlet dining purchases, end-of-stay reflection and consultation, allowing guests to weave new insights and practices and continue down the path of well-being a personalized guide to take home to support personal practice.

Banyan Tree Veya is for guests aged 13+. Visit for more information and reservations

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