Brain care is emerging as a wellness category

There’s a new wellness trend in town.

Self-care has taken on new meaning in 2020, when many people are stuck at home, some in solitude. Even after coming out of lockdown, many have retained their new outlooks and understanding on issues such as work-life balance. In the case of well-being, the focus was on mental health, giving way to a new term called ‘brain care’.

“Brain care encompasses all the mental, physical and social activities that promote healthy brain development as you age,” said Bowen Jiang, MD, PhD, neurosurgeon and wellness advisor for the No. 1 brand. 8, which launched nootropic gum in October 2021 8, which counts Halle Berry as an endorser, recently launched the product through an event hosted at The Wing. “Just like our muscles and other parts of the body, the brain can grow new cells and form new neural connections through reuse and exercise, a term we call neuroplasticity.”

Nootropics, often referred to as “smart drugs,” are cognitive enhancers and a key component of the growing brain care category. “They are a class of substances that can improve brain performance,” said neuropsychologist Sanam Hafez, PhD, director of the psychology practice at Comprehend the Mind. “They are also known as memory-enhancing substances or cognition enhancers.”

ADHD and Alzheimer’s drugs are two of the most popular prescription nootropics because their stimulant effects can improve brain performance. Creatine and caffeine are examples of over-the-counter substances that can have similar results. Although not used for brain diseases, they can positively affect memory, thinking and other brain functions, Hafeez said. As for other cognitive enhancers, like memory-boosting supplements, Hafez said there isn’t enough data on whether they’re effective or safe.

Also Read :  Harvard Launches New Campus-Wide Mental Health Campaign | News

Nue Co., Goop and meal delivery and wellness company Sakara Life have offered nootropics. This association with beauty and wellness brands contributed to the rebranding of nootropics. What was once considered a biohacker’s way of achieving productivity is now a wellness maven’s tool to achieve a meditative flow state.

Brain care is different and deeper than self-care, according to Dr. Jiang. He describes self-care as “a conscious act one takes to improve one’s well-being, which nourishes you and makes you feel connected and cared for.” Brain stress, on the other hand, refers to events that impair brain health, both neurological and mental health, and affect the ability to pay attention, solve problems, and cope with stress.

The concept no. 8, primarily sold on its DTC e-commerce website and select Four Seasons hotels, is rooted in Chinese culture. The number eight symbolizes harmony, balance and happiness, and the flavor of the gummies is influenced by Asian cooking. The brand’s mission and messages within its digital communications emphasize that effective, lasting results require adherence to positive habits that complement the products. As the brand notes, brain care isn’t just about psychostimulants.

According to a 2020 survey by the Substance Abuse and Mental Health Services Administration, one in five adults experiences some form of mental illness each year, while one in 20 adults experiences serious mental illness each year. Mental health is one of two components of brain care, the other being brain health. Brain health refers to brain performance and cognitive function relative to an age when brain disease is not a problem, Hafeez said. In essence, brain care is about supporting brain health.

Also Read :  formulating products for cognitive well-being

Caring for the brain takes into account a much-neglected physical organ itself. Dr. Jiang said taking care of our brain is something we should strive for every day, the same way we take care of our teeth.

“Activities like meditation, breathing exercises, journaling, setting a time limit for social media and joining community groups can have a positive impact on our mental well-being,” he said of common self-care practices. “Both brain health and mental well-being are interconnected because they affect your mood and ability to focus and retain information.”

Taking an over-the-counter sleeping pill, for example, may help with sleep disturbances at night, but it usually doesn’t affect your overall brain health or help your brain set new patterns. Both Murray-Serter and Hafeez emphasize a holistic approach to maintaining a consistently healthy mindset.

“How we take care of our brain through good or bad habits will dictate how we feel, to a large extent,” Hafeez said. “Although no two brains are identical, there are certain practices that can help everyone.”

Danielle Murray-Serter, co-founder of plant-based supplement brand Heights agreed and said nutrition is “the single most important aspect of brain care.” The Heights’ first and only product is its $55 Smart Supplement, which includes omega-3s, B vitamins, vitamin D and blueberries. “We recognize that the brain is the chief executive officer of our body,” he said.

Also Read :  'Suddenly the car flipped over, it was spinning'

Until its physical launch in January 2021, Heights sent out weekly “Weekly Supplement” newsletters based on scholarly papers that Murray-Serter condensed into high school reading-level content. It is still in publication, with more than 200 issues and more than 150,000 subscribers. Murray-Serter does not have a medical degree. For the development of Heights, he consulted Dr. Tara Swart, an Oxford University-trained physician and neurologist. Swart is now Chief Science Officer for Heights, working alongside nutritionist Sophie Medlin as the brand’s head of research and nutrition insights.

The 2-year-old brand is sold to DTC, and Murray-Serter is set on that option for now. “This gives us control over getting the freshest supplements into the hands of our customers,” he said. Because “brain care really is for everyone,” Murray-Serter said the brand doesn’t have a target consumer. But he said the psychological makeup of its consumer is people who are high achievers and want to function at their maximum capacity in their professional and extracurricular lives. Heights counts British entrepreneur Stephen Bartlett and author and clinical psychologist Dr. Julie Smith as loyal customers.

“What fascinates us is the intersection between nutrition and mental health, something that is very overlooked,” Murray-Serter said. “However, nutrition is one part of brain care – and we’re also educating our community about other aspects – most of which are free, like hydration, breathing and daily movement.


Leave a Reply

Your email address will not be published.