Orlando, Fla. – This fall, the Healthy Family Project celebrates its 20th anniversary with innovative cause marketing programs and thought leadership in health and nutrition. Over the 20 years, the company that began as Produce for Kids has partnered with more than 100 Better-for-You brands and 30 retailers while evolving with the health and nutrition needs of families.
John Shuman, founder of the Healthy Family Project and President of Shuman Farms, credits the company’s 20-year success to his team’s ability to embrace current trends and use unconventional thinking to serve the ever-changing shopper, as well as the many brands and retailers achieve this do they partner with.
“Our team has always been made up of people who go above and beyond because they are passionate about making a difference in the world and in the communities where our partners serve,” said Shuman. “I’m proud to say that our marketing programs have raised more than $7.5 million and 16 million meals for good causes. And while we’ve raised these funds, we’ve also helped countless families understand the importance of living healthy and nutritionally healthy lives.”
Over the years, Healthy Family Project’s in-store marketing campaigns have seen tremendous changes and growth. Many of the traditional campaigns that began in 2002 have shifted from 4-week campaign periods to 6-week campaigns and even year-long campaigns with seasonal pulse points throughout the year. Originally used in 2002, point-of-sale (POS) materials have now transformed into POS that are specifically tailored to each individual brand and resonate with shoppers at these retailers, including bilingual POS and digital assets.
In 2010, the Healthy Family Project tapped into the world of retail nutritionists and recognized their impact on shoppers’ purchasing decisions. Since then, retail nutritionists have been an integral part of the retail campaign strategy and the center of the all-digital Mission for Nutrition program, which supports retail nutritionists with materials and resources to celebrate National Nutrition Month. Retail nutritionists have become a core target audience for the Healthy Family Project and play a prominent role today and in future plans for the organization.
In the digital realm, the company has established itself as a top influencer in the food and nutrition world. A position not originally envisaged in 2002, but a position authentically embraced as the digital and social media space grew and changed. From MySpace to Farmville and Pinterest to Facebook, Instagram and Tik Tok, the Healthy Family Project was present and part of the digital transformation. Healthy Family Project’s digital reach far exceeds millions each year through Healthyfamilyproject.com, social media channels, podcast episodes and e-newsletter marketing.
“The longevity of the Healthy Family Project is a true testament to the philosophy – do good by doing good,” continued Shuman. “I look forward to the next 20 years and the impact we will continue to make.”
About the Healthy Families Project
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs like Produce for Kids that offer easy, fun and inspiring recipes and healthy ideas. Since its inception in 2002 by Shuman Farms, the Healthy Family Project has raised more than $7.5 million for children and families and provided 16 million meals through Feeding America. To learn more about the Healthy Family Project and healthy eating, visit www.healthyfamilyproject.com.