Park City – Momentous, a leading human performance company focused on supplements and nutrition, today announced its $6.5 million Series A round led by DSM Venturing. Series A follows last year’s merger with Amp Human and the partnership announced in April with Andrew Huberman, who will serve as the brand’s scientific advisor.
The funds will be used to support the launch of new products and technological developments to be launched later this year, supported largely by a strategic partnership with DSM-backed personalized nutrition company and brand incubator Hologram Sciences.
“At its core, Momentous’ mission was to provide best-in-class products for high-performing users in an industry that is often diluted and difficult to navigate as a consumer,” said Jeff Byers, CEO of Momentous. “Over time we have achieved this by developing products with some of the brightest minds from various disciplines in the field of human performance. That’s why we’ve earned the trust of over 200 professional sports franchises and collegiate athletic programs to energize and replenish their athletes, as well as the US military, which has selected Momentous with eight contracts to assist in the development of high-performance solutions centered on the brave men and women who protect our country. At this stage of our growth, we are excited to join forces with Hologram Sciences and DSM Venturing to take the brand to new heights and revolutionize our holistic approach to wellness in the future.”
Hologram Sciences helps to rapidly develop and deploy consumer brands to help people lead healthier, more fulfilling lives by reinventing the future of nutrition – by bringing together proven science, pioneering technology and habit-building to create truly personalized solutions to create that foster lasting consumer relationships.
The partnership resulted in DSM Venturing leading the round, adding to the impressive roster of Momentous athlete investors to support the development of advanced personalized nutrition solutions and technologies for customers leading high-performance lifestyles.
“We are pleased to announce our exclusive partnership with Momentous as they continue to expand to the forefront of human performance,” said Ian Brady, CEO of Hologram Sciences. “This partnership is Hologram’s third personalized nutrition initiative and sets the stage for exciting innovations that leverage our personalized nutrition solutions, evidence-based supplementation, pioneering technology and habit-building techniques to support the achievement of high-performing lives in sport and leisure. “
DSM Venturing is the venture capital arm of DSM, the global, purposeful leader in health, nutrition and life sciences. DSM Venturing provides financing, coaching and support for high potential early stage companies aligned with the company’s mission to enable a healthier future for people and planet.
As a member of the impressive athlete-investor group that already includes NBA All-Stars such as Jrue Holiday (Milwaukee Bucks) and Al Horford (Boston Celtics), NFL Pro Bowler Kyle Rudolph (Minnesota Vikings) and Ndamukong Suh, former professional skateboarder Rob Dyrdek, and IRONMAN Champion Lucy Charles-Barclay is a Tour de France Champion and Olympic Champion, Geraint Thomas, IRONMAN Champion, Olympian and World Tour cyclist Cam Wurf, Olympic Champion and Boston Marathon Champion Des Linden and former NFL -Pro bowler Luke Kuechly.
“Training and recovery as a player were two things that I took very seriously, especially in terms of nutrition, that are often overlooked in day-to-day wellness,” said new Momentous investor Luke Kuechly. “I’ve always felt like what I put into my body to support my training and recovery was something I could control in an environment where so much is out of your hands. Although I no longer compete on the soccer field, the training and fitness component of my life has continued. Momentous is a brand that delivers solutions that give me the opportunity to maximize my training and enable the ongoing performance benefits and recovery aspect that I have taken so seriously as a player. Having spent several years with Jeff as a teammate on the field, I look forward to reuniting him as teammates in the business world. He and the team at Momentous have done a great job with the brand and I am excited to now join as an investor as we continue to deliver products and solutions for all fitness enthusiasts.”
Based in Park City, Utah, Momentous is a holistic wellness and nutrition company with a mission to advance the relentless pursuit of advancement in health and performance. Designed by the brightest minds of competitive athletes, but available to the everyday wellness enthusiast, Momentous is the first and only nutritional supplement brand to formulate directly with experts from each of America’s four major sports leagues, launching a range of products in 2018 comes from performance leaders and nutritionists from the NFL, NBA, NHL, and MLB. In 2021, Momentous merged with Amp Human to bring both brands under the Momentous brand identity. Amp Human’s flagship product, PR Lotion, releases the natural electrolyte Bicarb to neutralize muscle pH during exercise, allowing athletes – from professional to recreational – to train harder, perform better and recover faster. Used by teams and athletes in the NHL, NFL and NBA, PR Lotion is the training product of choice for IRONMAN champions, Tour de France winners and Olympians. Visit www.livemomentous.com for more information.