Lili Debuts “Lili Academy,” The First Free Video Course on How-To Run a Small Business in America, Revamps App


With 17 million new small businesses expected to start in 2022, Lili has created an educational video series that provides a practical, step-by-step guide to all aspects of entrepreneurship

NEW YORK–(BUSINESS WIRE)–Lili, the leading financial one-stop shop for small business owners that combines banking, tax and accounting software on one easy-to-use platform, today announced the launch of “Lili Academy,” the first and only comprehensive guide to running a small business. Research shows that while the majority of recent college grads plan to pursue entrepreneurship, the majority of graduate programs don’t provide a guide to lifestyle barriers: things like tackling paternity leave, maintaining positive mental health, taking vacations, and more. Working with The Academy, Lili has overhauled its banking, tax, money transfer, billing, and expense reporting features within the app.

“Small businesses are an important artery in our ever-evolving economy, yet they are underserved and underrepresented by traditional financial platforms,” ​​said Lilac Bar David, co-founder and CEO of Lili. “We are proud to position our brand to solve the pain points of over 32 million small businesses in America with their banking providers. The past two years have heralded a new rise for small businesses in America, and Lili is poised to provide the consolidated banking tools they need to thrive.”

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Lili Academy was born out of a need for better education for small businesses and freelancers in America. Today, neither universities nor institutions provide the infrastructure to support these career and lifestyle choices, despite forecasts that 17 million new small businesses will be launched in 2022, a third record year in a row (Intuit New Business Insights report). Nearly two-thirds (62%) of Gen Z say they either started or will start a small business this year (WP Engine and the Center for Generational Kinetics). Led by young American workers, Lili helps entrepreneurs learn about and run their new businesses.

Lili Academy includes 10 unique learning modules for Lili users, all accessible through short, digestible video content. These modules include lessons on:

  • Steer. Lili helps you to better prepare and optimize your tax liability
  • healthcare. Lili teaches you how to access professional health care
  • To work from home. Lili shows you how to achieve an optimal work-life balance, practical work environments and tax-saving tips.
  • Social Media Marketing and Instagram Promotion. Lili helps teach the fundamentals of using social media for your business
  • SEO and SEM. Lili offers “tips and tricks” for using SEO and SEM to improve your business search rankings
  • Registration of a business. Lili explains the alphabet soup that defines a corporation: an LLC, DBA, and more

To see all that Lili Academy has to offer visit: https://lili.co/lili-academy

These modules have helped Lili users like Cassie Holt, a psychotherapist and small business owner, navigate the struggles of entrepreneurship. “The leap into entrepreneurship was scary and messy,” Holt said. “Lili has helped take some of the stress out of the balance I’m trying to find. It’s like having an accountant and an assistant in one place. I would never do a full-time job with Lili again.”

“This transformation comes with an increasing shift in the future of work in America over the past two years,” said Bar David. “Workers today are more empowered and motivated to be their own bosses and embark on their small business journey. Lili provides all aspiring entrepreneurs with the tools and resources they need to put their lofty ambitions into practice.”

About Lili

Lili has been named one of the 50 Most Innovative Companies in the World 2022 Fast company. Combining a checking account with tax saving technology and accounting software, Lili is an all-in-one banking app designed to save time and money for anyone running their own business. Led by serial entrepreneurs with 20 years fintech experience, CEO Lilac Bar David and CTO Liran Zelkha, Lili is backed by Group 11, Foundation Capital, AltaIR Capital, Primary Venture Partners, Torch Capital, Target Global and Zeev Ventures. Founded in 2019, Lili is headquartered in New York and serves clients in all 50 states. Banking services are provided by Choice Financial Group Inc., a member of the FDIC. To learn more, visit lili.co.

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Morgan Borer

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