Revolutionising Indian healthcare with home diagnostics


By Kannan A

The first home pregnancy tests became available in the 1970s to provide patients with sensitive tests in the comfort of their own homes; Since then, the field of home diagnostics has evolved. Even though the home diagnostics sector has continued to evolve over the years, it was the global health crisis caused by the pandemic that created the need for digital transformation in diagnostics.

According to Transparent Market Research, the global home diagnostics market is expected to grow at a CAGR of 4.4% from 2021 to 2031. The changes made in response to the pandemic have now become part of a larger trend towards decentralizing clinical trials such as remote study sample collection, improving clinical patient trials, patient enrollment and retention; all with the help of technology. With just a few taps on our smartphones or other devices, we can now access quality healthcare services, thorough diagnoses, qualified pathologists, doctors and medical staff. During the pandemic, people have been testing from the comfort of their own homes, and even now that’s the number one preference. Moreover, even the reports have been made accessible and available via email/messages, among others, via phone or any other device. Digitization has helped improve accuracy and expand diagnostic capacity per day without increasing the workload of health workers already overwhelmed by the rise in coronavirus infections.

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Technology making the home diagnostics industry resilient

Digital developments driving growth for home diagnostics COVID-19 has been responsible for the exponential growth of home diagnostics. It has shifted from lengthy on-site visits in the traditional clinical research models to a remote strategy leveraging more advanced healthcare technologies such as AI, IoT and machine learning. Now not only cost and quality targets cannot be met, but the diagnostics industry can also better communicate, analyze and apply the information through the use of high-end technology.

Growth of diagnostic actors

India’s laboratory market is undergoing major changes due to the business expansion plans of well-known laboratory chains, not to mention that the sector used to be dominated by disorganized pathway laboratories across the country. Hence the strategic approach of the current business players; Introducing a new technology that allows for more focused and accurate investigations previously unavailable to residents of rural areas or Tier II and Tier II cities. From now on, the expansion of the larger chains will support the introduction of numerous new generation preventive and predictive tests to a wider population.

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The need for convenience

The convenience offered to clients through online booking, home sampling and online reporting is the driving factor behind diagnostic services. The success of this model lies in the simple fact that it reduces the burden on the common man of having to travel for any type of diagnostic service. This convenience has helped unlock significant opportunities for companies with a strong network and high-tech lab. This increases sales turnaround time by reporting a quick result.

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Aging population

The proportion of older people in the total Indian population is increasing. In many cases, increasing age means an increase in the number and complexity of diseases. This leads to a higher demand for diagnostic services and preventive measures.

Technology is pervasive in the healthcare industry. It is true to say that digitization has changed the game for the healthcare sector, especially the diagnostics sector, from monitoring one’s health to using online services such as booking pathological laboratory tests, etc. The demand for diagnostic services is increasing due to increased awareness of preventive and curative healthcare driven by marketing communication strategies employed by various diagnostics companies.

(The author is Chief Operating Officer (Operations, Healthtech Business and Services), Metropolis Healthcare Ltd. The views expressed are personal and do not reflect the official position or policies of FinancialExpress.com.)





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