SmartSense by Digi Forms Food Service Advisory Board to Amplify Customer Success

BOSTON–(BUSINESS WIRE)–SmartSense by Digi®, part of Digi International (NASDAQ: DGII,, a global leader in Internet of Things (IoT) connectivity solutions, today announced the formation of the Food Service Advisory Board in support known for continuous improvement of the company’s production, sales and customer success processes.

As regulations in the food sector evolve, the FSAB will advocate strategies to improve efficiency and effectiveness within the food supply chain while promoting public health. With a diverse collection of the best and brightest minds in hospitality, the board will provide critical insights and expert recommendations that enable SmartSense by Digi to enhance its IoT solutions to improve business outcomes, operational efficiency, loss prevention, compliance and food safety.

The FSAB is headed by John Deane, Managing Director of the Clipper Advisory Group. He specializes in advising IT organizations on functional management, hands-on strategic planning, improving operational processes and achieving returns on technology investments. Previously, Deane was Chief Operating Officer at Wendy’s; chief information officer at Abercrombie & Fitch; and Chief Information Officer of Ascena Retail Group. Dean is supported by the following founding members:

  • Victor Vercamen is Vice President of Risk and Chief Compliance Officer at Giant Eagle, Inc., America’s leading regional grocery, pharmacy and convenience store retailer, where he is dedicated to protecting guests, team members, assets and products across the board.
  • David Steck is vice president of IT infrastructure and application development at Schnuck Markets, Inc., where he provides leadership and strategic planning for innovations in store technology—including robotics, app development, electronic shelf labels, RFID, and supply chain process improvements—with the goal of Enable a seamless customer experience across the company’s 112 stores.
  • Tom Mueller is President and Partner at Mueller Consulting, where he provides clients with expertise in restaurant management and franchising, strategic planning, menu development, P&L management and quality business operations. Previously, Tom was President and Chief Operating Officer of Wendy’s and Senior Vice President of Operations for Burger King.
  • mike tobin is Director of Operations Administration at Charleys Philly Steaks, where he leads organizational transformation through innovative training programs and continuous process improvement. Mike is experienced in identifying and improving process and system flows to drive revenue growth and organizational effectiveness.
  • Laura Zelda Villarreal is President of Nutrition Core Services and Professor in the School of Nutrition Program at the University of Texas Rio Grande Valley. She is a Registered Dietitian (RDN), School Nutritionist (SNS), and Licensed Dietitian (LD).

“As our clients continue to navigate unprecedented volatility, this board will equip us with actionable business insights, perspective and guidance that are invaluable in today’s marketplace,” said Guy Yehiav, President of SmartSense by Digi. “We are grateful to this group of respected individuals for their continued support and look forward to working with them to support our hospitality customer communities.”

“Many companies are unaware of the opportunities that digital technology can bring to the hospitality industry,” said Deane. “I look forward to meeting other board members and the SmartSense team to work together on the best ways to ensure food safety through IoT solutions.”

The Food Service Advisory Board and the recently announced Healthcare Advisory Board will hold their first meetings October 16-18 in Boston.

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About Digi International

Digi International (NASDAQ: DGII) is a leading global provider of IoT connectivity products, services and solutions. It helps companies develop next-generation connected products and deploy and manage critical communications infrastructure in demanding environments with a high level of security and reliability. Founded in 1985, Digi has helped customers connect more than 100 million things and counting. Visit for more information.

About Digi’s SmartSense

SmartSense by Digi®, a business unit of Digi International (NASDAQ: DGII), is a leading global provider of Internet of Things (IoT) sensing as a service solutions that enable dynamic and personalized asset monitoring, process digitization, and digital decision making across all Keys across offer verticals. The company enables business customers to harness the power of IoT automation, prescribed workflows and insightful analytics to ensure compliance, employee productivity, brand loyalty, loss prevention and less waste, and lower energy consumption. By combining new and innovative data-driven approaches with best-in-class IoT tools, SmartSense works with organizations to take their business outcomes and asset protection to a new level. For more information, visit

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