Sep 21, 2022 at 5:39 p.m
“time until now”
TikTok has unveiled a new feature that looks a lot like BeReal and people aren’t happy.
To make social media more “real,” BeReal notifies users at random times throughout the day, and they have a set amount of time to snap some photos and post them to their feed — no filters, no pre-uploading — snapped Pictures from your camera roll.
BeReal was the social media app of the summer, so it’s no wonder TikTok — which became super popular during the COVID-19 pandemic and has been made by celebrities like Addison Rae — is taking notes.
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What is TikTok Now?
TikTok has introduced a new feature that is eerily similar (basically the same) to BeReal.
To encourage more user interaction, TikTok got rid of the Friends tab and replaced it with TikTok Now.
The main difference between ReReal and TikTok Now is that the latter allows 10-second video posts instead of just still images like BeReal.
The whole concept is pretty much the same – right now with the “Time to BeReal”/”Time to Now” notifications popping up on the screen when it’s time for users to post something.
Of course, the similarities have not gone unnoticed. Many people on Twitter call TikTok “shameless” and say they took “a cheap shot” at a relatively new brand.
“Not Tik Tok tearing down BeReal” one person Tweeted. “WHY IS TIKTOK BEREAL NOW???” Another queried.
“TikTok’s BeReal clone ‘TikTok Now’ is shameless. Same notification but you have three minutes to post instead of two,” a third said.
How does TikTok Now work?
In the US, TikTok Now can be accessed through the main app. In other regions, TikTok Now will be available as a new standalone app for iOS.
To enable the feature in the main app, you need to go to the bottom navigation bar and tap the “Now” button (lightning bolt icon).
After that, you’ll also get a daily prompt to capture a 10-second video or static photo to share with friends.
In addition to sharing with mutual friends, you can choose to share your posts with the wider TikTok Now community. The default setting is “Friends can see”.
To change your privacy settings for TikTok Now, tap Friends can view on the Post screen. Choose who you want to allow to view your TikTok Now posts.
- Friends can see: Anyone who follows you and you follow back can see your TikTok Now.
- Everyone: Anyone near you can view your TikTok Now posts. Keep in mind that people who don’t follow you or don’t follow you back can’t comment on or interact with your TikTok Now posts.